Ways to Enhance: How AR will change social media marketing forever


Ways to Enhance: How AR will change social media marketing forever

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Social media is arguably the biggest innovation of the 21st century so far, if not the biggest, it is certainly the most influential. The rise of Facebook, Instagram and later TikTok changed the way we communicate and interact with each other in a social and commercial sense. Now, as social media adapts to the advent of augmented reality technology, for the first time we see that marketing may change forever as a result.

(image: E-marketer)

From the above data, we can see that by 2022, the number of US social network augmented reality users is expected to climb to more than 48 million, and the rise of platforms such as TikTok is considered to be the driving force for this change.

At a time when more traditional marketing techniques are difficult to adapt to the post-Covid-19 pandemic business landscape, the emergence of AR as a key trend in the future of social media provides marketers with great potential to find new ways to interact with users.

(image: McKinsey)

As shown in the above data, the digitalization of global customer interactions is accelerating at a significant speed-forcing marketers to think faster about how to adapt to these new web-based frontiers. With this in mind, let us have a deeper understanding of the role that augmented reality will play in future social media marketing:

Stimulate the product experience

Countless platforms and applications have been developed to replicate the virtual “try-on” experience of brands in augmented reality, but let us consider the collaboration between Facebook and AR as a prominent example.

The social media giant Facebook has effectively adapted to augmented reality for multiple purposes. To encourage adoption, Facebook’s Messenger app has added some AR games to its entertainment products, such as Asteroids Attack and Don’t Smile. These games simply utilize technology similar to the AR filters we see on platforms such as Snapchat and Instagram, enabling users to use their faces and phone cameras to navigate the spaceship and engage in gaze competitions with friends.

The social media platform also integrates 3D filters into its business products, which means that brands can more easily use the platform to create enhanced content for their audiences. This allows the social network to allow sellers to create virtual product experience scenes, in which smartphones or device cameras can be used to superimpose products into reality so that customers can see what they look like when they try certain products.

An example of AR can be found in Facebook’s handbag campaign, where customers can use their camera to understand the actual size of the bag—helping them make more informed buying decisions.

(image: Website Design Kingston)

Michael Kors used the sunglasses giant Facebook’s AR function The effect is very good, allowing users to virtually try on various sunglasses without leaving home. In the context of Covid-19, this method is very effective and users cannot shop in physical stores.This move also represents a more attractive evolution of online shopping-Michael Kors can get rid of the traditional static product shopping experience, just like we see in traditional stores here, You can enjoy a completely immersive purchase activity.

AR filter upgrade promotion

Although AR facial filters are nothing new, their impact on young social media users shows the potential of augmented reality marketing on social media. Social media platforms such as Snapchat provide a series of Enhanced filter Users can apply to make them look more like animals, or add crowns or other interactive elements to their faces. But these filters need not be used only for entertainment and games.

(image: YouTube)

Companies can use brand filters to promote their brands on social media. For example, Taco Bell created a Snapchat filter that can convert a user’s face into a taco. To say that this weird event celebrating Cinco de Mayo worked is an understatement.Filter aggregation 224 million views Within a day-all of this there is always the Taco Bell logo at the bottom corner of the screen.

This shows that companies can do more than integrate virtual fittings in their AR activities. Fascinating content can play a huge role in AR-even if its unique selling point is just weird.

A more comprehensive AR future

The future of social augmented reality may already appear in the form of social media platforms, wherever we go, it will follow us digitally.

Octi is an application that generates a virtual band of social media posts based on the facial recognition of the person on the other side of the smartphone camera.When the app recognizes who you are interacting with in real life, their recent posts, status, and multimedia will appear on their tracks to help social media users respond In person more effectively.

(image: Mobile Augmented Reality News)

Although the current technology seems a bit intrusive, with the development of the wearable device industry, its impact on consumers and businesses may be unlimited.

By using next-generation smart glasses, digital content may follow us virtually. For companies that aim to make traditional advertising methods more innovative, this can have a huge impact.

In the future, similar technologies may mean that AR glasses users may pay attention to traditional billboard advertisements, where facial recognition technology can play a role to bring billboards to life-or when customers pass by brick and mortar shops.

Augmented reality may be one of the biggest marketing evolutionary steps since the early days of social media. In short, companies can develop more immersive marketing activities for audiences that do not rely on hard sales, only by building trust in the brand.

In the post-pandemic world, where most marketing has been pushed into the digital realm, AR may help regain some traditional attempts and interactive experiences that have so far seemed to be lost in the online world. The future of social media marketing is undoubtedly bright, and the development of augmented reality can take it to a new level.





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